Culture and Values


DICK'S Sporting Goods was founded on a belief in the value of sports. A belief that sports can shape who we are, build character, transform communities and change lives. It is this sense of purpose that empowers us to perform at the highest level for the athletes and communities we serve.

Who we are.

Everything we do is focused on helping athletes achieve their personal best. Accomplishing this goal takes a team of people committed to being our best, being innovative and sharing our expertise to empower athletes to prepare, practice and play better. Together, we hold true to our core values. At DICK’S Sporting Goods, we are:

PASSIONATE: We live for our sport, our team and our community.
COMMITTED: We believe in relentless improvement.
SKILLED: We are focused and precise.
DRIVEN: We play to win.

What we believe in.

At DICK’S Sporting Goods, we believe in doing the right thing, standing up for our values, and being transparent about our decision making. This sometimes includes making choices that aren’t popular with some, in order to protect the greater good for all. We believe that we can be a force for change in creating a better society, stronger communities and more confident athletes.

Driven by the belief that Sports Matter.

Dick Stack, founder of DICK'S Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork and good sportsmanship. And, he understood that supporting the organizations that make youth sports possible is the best way to promote those values.

Today, that legacy continues, with The DICK'S Sporting Goods Foundation strongly supporting youth sports where we live, work and play.

Since 2014, DICK’S and The DICK’S Foundation have pledged more than $50 million to support teams and leagues in need, while working to raise awareness of the importance of youth sports across the country through the Sports Matter campaign. To date, Sports Matter has saved thousands of youth sports teams and given hundreds of thousands of kids the opportunity to play.

When you join our team, you’re part of all this, sharing your talent and passion to fulfill our purpose of using the platform of sports to help equip people to win – at work, at play and in life.