The Marketing Manager-Brand Engagement, serves as a key player in activating the Field & Stream brand, managing and executing any consumer-facing brand engagement programs. They are charged with growing and building F&S online and offline communities, managing social, interactive, and event networks, creating meaningful and compelling connections and relationships with consumers that build equity in the brand and drive shoppers to F&S store locations.
Experiential Activation: Plan, manage, execute, and evaluate events, programs, and marketing strategies at the local and regional level. Ensures integrated execution of monthly in-store events, serving as cross-functional liason between stores, property management, and external partners, from conception to conclusion. Partner with key internal stakeholders and external vendors to create events that grow the F&S presence in local communities
Community Engagement: Build relationships with community sportsman's clubs, outdoor organizations, and local wildlife officials to create good will and brand preference for F&S. Ensure proper execution of partnership activation, including creation and distribution of branded materials, promotional items, and asset management. Engage with local media outlets and act as the on-ground voice of the brand. Manage requests for sponsorships and donations.
Social Management: Grow and maintain F&S digital communities through social networks and interactive platforms. Create and deliver branded content that forms a connection with consumers and builds awareness of the F&S website and social presence. React to consumer feedback received via social media. Conduct analysis of social engagement to measure program success and track performance.
New Store Marketing: Principle point of contact for new store marketing planning, working with the In-Store and Content Marketing Managers to rollout signage and advertising support for new F&S store locations. Partner with the DSG Grand Opening Marketing Manager to plan grand opening events that are insightful, brand correct, and regionally relevant, creating demand and driving traffic to new locations.
Budget Management: Monthly and quarterly reconcilliation of the community marketing budget.
5-7 years of experience
Retail and/or brand marketing experience highly preferred. Outdoor category experience (hunt, fish, camp) a major plus.
Fluent with social media and interactive platforms
Experience planning and executing events
Exceptional interpersonal communication and relationship-building skills
Strong understanding of the consumer, retail environment and competitive landscape
Candidates with marketing experience who are hunting, fishing, and/or camping enthusiasts are strongly encouraged to apply.
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For additional information please visit: http://www.visitpittsburgh.com/
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, True Runner, a new running store bringing runners the best in footwear, apparel, accessories and service, e-commerce websites and catalog operations. For more information on Dick’s Sporting Goods please visit our Investor Relations page.