Manager of Marketing Insights
Role: 90556
City: Coraopolis,PA
Location: Pittsburgh
Job Area: Advertising/Marketing
Job ID: 202317777
Brand: Corporate
APPLY TODAY!
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
The Manager of Marketing Insights is responsible for managing marketing research and insights projects. This position will develop, project manage and execute research to help inform strategic marketing decisions. The individual in this role should have qualitative and quantitative research skills and feel comfortable analyzing data. This role, with the guidance of the Director of Marketing Insights will translate insights into actionable marketing plans and strategies. The Manager of Marketing Insights needs to have the ability to manage multiple high priority projects at the same time and have strong project management skills. In addition, this role will support the marketing organization by staying up to date with the Brand Health of their areas of focus. This individual should have a hunger to drive significant business results/impact, experience in building strong cross-functional partnerships and a passion for translating complex ideas into simple and compelling messages for the organization.
Translate Research Findings into Viable Strategies for The Brand and Category Marketing Teams:
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Play a lead role in planning, project managing and executing customer research studies for internal marketing partners.
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Synthesize data into impactful insights that drive strategy and decision making for the marketing organization within key moments of the business (e.g., BTS, Holiday).
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Triangulate insights across primary, secondary, and syndicated resources to tell actionable and concise stories and recommendations.
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Utilize strong data interpretation skills, with strong attention to detail, writing, visualizing data, and effectively communicating research findings to teams including executive leadership.
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Collaborate with the Master and Vertical brand marketing teams to set goals and KPIs for their campaigns.
Manage Internal and External Qualitative and Quantitative Research:
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Build and maintain relationships with multiple vendors to ensure quick access to multiple research methods and audiences.
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Execute all aspects of research projects with limited guidance and supervision.
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Demonstrate the ability to successfully balance multiple priorities, utilize internal and external resources to achieve objectives and the flexibility to balance both leadership and supporting roles on the team to accommodate team needs.
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Support the intake of requests from across the organization and partner with leadership to prioritize requests. Communicate accordingly with various stakeholders.
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Ensure project timetables and logistics are effectively managed; communicated to; and coordinated with all appropriate parties.
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Strong communication skills and storytelling with the ability to communicate at multiple levels in the organization including executive leadership.
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Manage suppliers, direct report(s) and contractor(s) as needed.
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Lead the development of analyst(s), interns, or rotational partners where applicable.
Translate Brand Health Insights into Actionable Strategies Across the Marketing Organization:
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Track brand awareness, brand health, brand performance, brand love, current equity measures and competition for Dick’s Sporting Goods vertical and banner brands through platforms such as Sprinklr and Ace Metrix.
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Analyze brand and program performance by tracking brand marketing metrics and recommend adjustments to strategies if warranted.
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Work with internal partners (MMA/social/CSAT) to provide a continuous collection of information from consumers throughout the year.
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Build quarterly reports for key areas of the business across multiple metrics.
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Support the marketing teams in providing insights around the athlete and brand health to help guide the creative process and support internal marketing teams on goals and strategies for campaigns.
QUALIFICATIONS:
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Bachelor's Degree in Business Related Field, Business Management, Retail
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3-5 years of experience, including 3+ years of Market Research, Customer Insights, Consumer Insights, CX, Marketing Analytics
#LI-LA1
WHAT WE OFFER
You’re passionate about sharing and protecting our public lands. We’re committed to providing compensation and benefits that honor and reward your dedication.
Our retail environment is the perfect place for you to make the most of your entrepreneurial spirit and can-do attitude. This is where you will connect people with the incredible life-changing power of sports.
Someone once said, “Hard work is its own reward.” Sounds like crazy talk to us. Around here, you’ll get the kind of rewards and perks that will enable you to (humbly) tell people at your next barbeque that you work for the most fun outdoor retailer on the planet.
As part of the House of Sport team, you’ll play a key role in bringing people a sports retailing experience unlike any other. We’ll provide you with compensation and benefits that are just as impressive.
$$$
Competitive Pay
flex
Schedules
pay
Pay Day. Your Way.
daily
25%
Store Discount
up to
ALL TEAMMATES RECEIVE
- Competitive Pay
- Professional Training Programs
- Performance-Based Pay Increases
- Teammate-Only Discounts & Sales
- DailyPay – Pay day your way
SALARIED & FULL-TIME HOURLY TEAMMATES ARE ELIGIBLE FOR
PART-TIME HOURLY TEAMMATES ARE ELIGIBLE FOR
BE PART OF OUR IMMERSIVE STORE EXPERIENCE
FPO – We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.
BE PART OF OUR IMMERSIVE STORE EXPERIENCE
FPO – We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.
People swing arms.
They pretend to swing golf clubs.
They hit on a driving range.
A man putts into a glass cup. Text, Golf Galaxy.
SPEAKER: We are a special breed driven by something altogether different, the belief that one day every last second of work will have been worth it. Because we all know one thing, inside every golfer, is a better one.
[UPBEAT MUSIC]
EXPLORE A NEW OUTDOOR STORE EXPERIENCE
We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.
EXPLORE A NEW OUTDOOR STORE EXPERIENCE
We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.
People swing arms.
They pretend to swing golf clubs.
They hit on a driving range.
A man putts into a glass cup. Text, Golf Galaxy.
DICK’S Sporting Goods introduces Public Lands!
(SPEECH)
[SQUEAL]
(DESCRIPTION)
A storefront with a giant wooden sign atop stone brick pillars that reads, Public Lands. A bicyclist pops a wheelie out front.
(SPEECH)
SPEAKER: Welcome to the new outdoors.
[WHOOSH]
(DESCRIPTION)
Pushing open the front doors. A sprawling store inside with a giant yellow logo consisting of three swooshing lines meeting at the top. A sign reads, We exist to celebrate and protect public lands for all. A series of arrows point to different sections. Bike, camp, fish, hike, paddle, run, climb.
(SPEECH)
Your adventure out there begins in here.
[LIVELY MUSIC]
(DESCRIPTION)
A row of kayaks and paddles stacked along a rack.
(SPEECH)
Introducing Public Lands,
(DESCRIPTION)
A hat atop luggage with Yeti logos. A wall of bicycles.
(SPEECH)
A new kind of outdoor store that empowers everyone to get outside, with the latest gear, services, and workshops.
(DESCRIPTION)
People sit around tents with lights and lanterns lit up on and around them in a darkened store. An employee tells camp stories to a crowd of kids. A boy hands a man a lantern to hang from the top of a tent.
(SPEECH)
Whether you’re a seasoned pro or just beginning your journey into the outdoors, Public Lands invites you to gear up and get out there.
(DESCRIPTION)
Text, Apply Today. Public Lands. Join us. Public Lands Jobs dot com.
pull back the curtain
Take a look inside Moosejaw! Don’t worry, we won’t bite.
pull back the curtain
Take a look inside Moosejaw! Don’t worry, we won’t bite.
People swing arms.
They pretend to swing golf clubs.
They hit on a driving range.
A man putts into a glass cup. Text, Golf Galaxy.
SPEAKER: We are a special breed driven by something altogether different, the belief that one day every last second of work will have been worth it. Because we all know one thing, inside every golfer, is a better one.
[UPBEAT MUSIC]
BE PART OF OUR IMMERSIVE STORE EXPERIENCE
FPO – We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.
BE PART OF OUR IMMERSIVE STORE EXPERIENCE
FPO – We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.
People swing arms.
They pretend to swing golf clubs.
They hit on a driving range.
A man putts into a glass cup. Text, Golf Galaxy.
(SPEECH)
[UPBEAT MUSIC]
(DESCRIPTION)
A drone shot swoops over an empty parking lot into the front doors of a Dick’s Sporting Goods, House of Sport, store.
Text, Live Your Passion For Sports.
The baseball and softball sections. The shoe section.
Text, Build Stronger Communities Through Sport.
The camping and hiking section. The health & wellness section next to a climbing wall.
Text, Share An Immersive Sports Experience.
A Hoka shoe section. A women’s clothing section. House of Skates section.
Text, Enjoy Daily pay – Pay Day Your Way.
A climbing wall is in the store’s center. A putting green lined with test putters.
Text, Up To 25% Store Discount. Join Our Team. Every Season Starts At Dick’s Sporting Goods. House of Sport. Join Our Team. www.DICKS.com/jobs.
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SEE WHAT IT’S LIKE TO WORK IN OUR DISTRIBUTION CENTERS
[MUSIC PLAYING] JAMAL: Our job is, we’re going to be gathering the freight and sending it to our stores.
KYLEN: We got all these boxes coming in from multiple areas.
TYSON: Heavy boxes, light boxes.
JASON: Some of the boxes that we deal with, I mean, they’re not light.
BLAIR: We’ll take cartons off the conveyor belt, and then we’ll put them on the skids, make sure they’re stacked to a T.
JAMAL: We just take those boxes and stack them up to the best of our ability and get ’em on out.
JASON: I kind of have a brain for like, Tetris, and I like doing that with the boxes in the trailers.
DESIREE: You start to pull boxes off the lane and you scan them and start putting the amount that needs to go to that certain store. And once you have a full box, you push it off and it goes off to shipping.
JITENDER: This process keeps repeating all day.
DESIREE: Your day will go by fast when you’re busy.
JITENDER: We work as a team, so that we can provide the best service to the customers and to the stores.
DAVID: My role here at Dick’s is basically to pull the heavy stuff off, like treadmills, ellipticals, weight sets, stuff like that.
PABLO: I’ll go into the storage racks that we have, and using different equipment, such as a reach truck or an order picker, I will pick them to be sent to each individual store.
DAVID: It’s actually pretty fun, because you’re never really dealing with the same product every day.
JIMMY: To drive equipment, you gotta be certified by one of our trainers.
PABLO: Here at the DC we actually provide training. You would learn how to drive the equipment.
JOE: They have great benefits, the insurance is great. Vacation time. The pay is actually a lot better than most places start out.
DESIREE: There are a lot of opportunities for overtime, so if you ever need the extra cash.
TYSON: They treat you really well here, to be honest.
AARON: It says they care about their teammates and they care about the morale here.
MATERIAL HANDLER
[UPBEAT MUSIC] JAMAL: So the thing I like most about the material handler role, specifically, is I get paid to work out. It’s awesome.
TYSON: There’s a lot of hard work that goes into the job– the heavy boxes, light boxes.
JAMAL: This is not an easy job. You will work. You will sweat.
KYLEN: We get all these boxes coming in from multiple areas. We just take those boxes and stack them up to the best of our ability and get them on out.
JASON: I kind of have a brain for Tetris. And I like doing that with the boxes and the trailers.
BLAIR: You need to be on your feet for a long period of time. I do 10-hour shifts, and that’s a long time to be on your feet.
COLE: The thing I like best about the job is that it’s a fast-paced environment, and that helps with getting through 10-hour shifts, and it doesn’t really feel like 10 hours whenever you’ve always got something to do.
TYSON: I do like working the 4/10s. The 4/10s are pretty nice when you do get the Friday off.
JAMAL: I will never turn down a three-day weekend. It makes your day great.
KYLEN: I work weekend shift. And it is 12 hours on Friday, Saturday, and Sunday. So while you do miss out on some weekend stuff, you do get four days off. And it’s a pretty good trade-off.
BLAIR: So I work second shift, which is 4:45 to 3:30 in the morning. So I have to get my body used to that 10-hour shift at night. So now I’m a little night owl. [LAUGHING]
COLE: The overtime opportunities are amazing here, so if you need extra money, you can always come and get it.
TYSON: You do get a day off. They make you take a day off. You don’t work seven days a week.
AARON: It says they care about their teammates. And they care about the morale here.
TYSON: There’s always opportunities to try different departments out of this warehouse if you want to try something out.
BLAIR: They’ll ask us if we want to learn something new.
JAMAL: It’s not a situation where you feel like you’re kind of stuck where you are.
TYSON: They treat you real well here, to be honest.
JASON: I really like working here a lot. It’s unlike any other warehouse experience I’ve been to.
[MUSIC PLAYING]
PROCESSING
[MUSIC PLAYING] SPEAKER 1: The stores, the athletes can go in and buy the product that they need. But in order for them to do that, the DC has to make sure they get that product out to the stores. So that’s why it is very important for us to put the right product in the boxes.
SPEAKER 2: To be the best processor, you have to focus so that the right product and item shipped goes to the right store and customers.
SPEAKER 1: You start to pull boxes off the lane. And you scan them. And start putting the amount that needs to go to that certain store. And once you have a full box, you push it off. And it goes off to shipping.
SPEAKER 2: This process keeps repeating all day.
SPEAKER 1: Your day will go by fast when you’re busy.
SPEAKER 2: All the employees are very friendly and we work as a team so that we can provide a best service to the customers and to the stores.
SPEAKER 1: I work 10 hours during the day, Monday through Thursday. So I enjoy my three day weekends that I get. It’s really nice. Better than too.
SPEAKER 2: I am an accounting student. So I like a weekend shift days. Because in a week, I get that time to finish my assignment, take my classes.
SPEAKER 1: There are a lot of opportunities for overtime. So if you ever need the extra cash.
SPEAKER 2: I got a lot of overtime here. So I don’t have to look after a secondary job. It’s just an easygoing place to work at.
[MUSIC PLAYING]
[MUSIC FADING OUT]
SPECIALIZED EQUIPMENT OPERATOR
[MUSIC PLAYING] JOE: Our goal here is to make sure the customers are happy. So we have to make sure the product that we send out is in the best shape that we can get it through the building.
DAVID: My role here at DICK’S is basically, to pull the heavy stuff off like treadmills, ellipticals, weight sets, stuff like that.
PABLO: I’ll go into the storage racks that we have and using different equipment such as a reach truck or an order picker, I will pick them to be sent to each individual store.
DAVID: It’s actually pretty fun because you’re never really dealing with the same product every day.
JIMMY: To drive equipment you’ve got to be certified by one of our trainers.
PABLO: Here at the DC we actually provide training. You would learn how to drive the equipment, such as anything ranging from a reach truck, order picker, clamp truck or any pallet rider of any size.
JOE: I work four days a week, Monday through Thursday, 10 hours a day. Gives me my 40 hours. Gives me Friday, Saturday, and Sunday off, which gives me more time with my family on a three day weekend versus a two day weekend.
PABLO: I work the weekend shift, which allows me to be a full time student Monday through Thursday and not lose out on the benefits that a full time job provides.
DAVID: Once you get into the flow of your job you are going to have a blast here.
PABLO: I definitely think you should come in with an open mind and be ready to work.
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NEW OPPORTUNITIES COMING SOON!
Join our talent community to be the first to know about additional opportunities.
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