General Manager – Public Lands
APPLY TODAY!
At Public Lands you can turn your passion for the outdoors into a career. Our mission is to celebrate and protect our public lands, ensuring everyone can explore our great outdoors.
We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. On our team, everyone plays a critical role providing genuine, helpful, and friendly service to equip explorers of all levels for their next adventure outdoors.
If you are ready to make a difference and take the next step in your career, apply to join our team today!
OVERVIEW:
Public Lands is seeking a passionate, people-first store leader to oversee store operations in our Framingham, MA location.
The ideal candidate for the role is a purpose driven business leader, one who creates results by staying true to our values, our mission, and our commitment to protecting public lands. The General Manager will act as the face of the Public Lands brand to our community and will be a brand advocate. We are looking for an experienced retail leader who can connect with our customers, inspire our teammates, and empower our communities to get outside.
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Responsible for meeting budgets in the areas of sales, expense, all Profit & Loss (P&L) categories, metrics, and overall store contribution. Drives the overall financial performance of the store by utilizing reporting tools and implementing strategies/tactics designed to improve store performance.
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Actively monitor and assess the competitive landscape. Develop strategies to take advantage of opportunities and overcome potential gaps. Leverage relationships with leadership across field, DC and corporate to implement strategies.
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Make decisions, rooted in data, to drive sales, profitability, and inventory productivity. Monitor results closely and adjust as needed to ensure success.
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Act with purpose in all decision making. Demonstrate commitment to sustainability, conservation, access, and equity when developing strategies.
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Relentlessly focus on developing and maintaining a culture where discussion about environmental issues, public lands protection and opening the outdoors to all is not only taking place but is prioritized.
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Partner closely with the Community Manager to develop strategies to engage with local community groups, non-profits, and grassroots organizations to establish and enhance the Public Lands brand.
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Act as the face of the brand with local organizations, advocacy groups and public sector by demonstrating activism and commitment to expand access to the outdoors and protect local green spaces. Align local strategies with the larger brand objectives and take action.
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Manage relationships with local and national vendors to expand the reach and mission of the Public Lands brand.
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Develop and maintain a culture within the store where teammates always act with a customer first point of view. Lead through example and demonstrate service standards, authentic relationship building and a commitment to exceed the customer’s expectations.
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Ensure the on-going training and development of teammates to elevate the customer experience. Teach the basics, then coach, mentor and inspire through actions. Hold the team accountable to deliver.
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Partner with internal partners in learning to continuously expand the product knowledge of teammates. Create engaging experiences and content that drive retention of product features & benefits.
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Work collaboratively with the Visual, In Store Environment and Marketing teams to create product storytelling and visually unique experiences that enhance the overall store atmosphere.
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Ensure compliance and adherence to policies and procedures, standards and practices, and company directives.
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Develop written operating plans to plan, organize and control the operational workload for the store. Manage execution responsibilities and workload of direct/indirect reports (teams of 50+) to achieve business results, a high-level of customer satisfaction and operational deliverables on time and with quality.
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Partner with Loss Prevention and HR to identify trends within the location and develop strategies to mitigate risk, shrink and teammate turnover. Implement strategies to protect company assets through relentless improvement.
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Effectively plan for and manage the store labor process. Ensure appropriate distribution of labor hours to maximize ROI and ensure customer satisfaction.
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Engage regularly with HR Partner to manage all talent related activities within the store. Leverage the relationship to drive succession and workforce planning, development activities, employee relations concerns and performance management.
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Build a high performing team. Provide direct/indirect reports with timely and regular feedback to support teammate development, growth in role and job satisfaction. Recognize and reward good performance and address poor performance.
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Drive the talent selection process in alignment with the company’s talent philosophy for all open positions; this includes reviewing resumes, interviewing, and making hiring decisions. Ensure all hires are appropriately trained and on-boarded.
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Demonstrate a high level of passion and commitment to enhancing the overall teammate experience by displaying integrity, inclusion, and empowering direct/indirect reports to be their best.
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Display a commitment to creating a work environment where inclusion and diversity are paramount to success. Create a store environment where all teammates and customer feel welcome, included, and respected.
QUALIFICATIONS:
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Bachelor’s degree in Business, Management, Communications or related area or 5+ years of relevant Store Leadership experience
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5+ years of retail/hospitality/customer service experience in a fast-paced environment, 3+ years of retail management experience
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True passion for the outdoors and getting others outside.
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Knowledge of issues pertaining to the environment and public lands, or willingness to learn
WHAT WE OFFER
You’re passionate about sharing and protecting our public lands. We’re committed to providing compensation and benefits that honor and reward your dedication.
Our retail environment is the perfect place for you to make the most of your entrepreneurial spirit and can-do attitude. This is where you will connect people with the incredible life-changing power of sports.
Someone once said, “Hard work is its own reward.” Sounds like crazy talk to us. Around here, you’ll get the kind of rewards and perks that will enable you to (humbly) tell people at your next barbeque that you work for the most fun outdoor retailer on the planet.
As part of the House of Sport team, you’ll play a key role in bringing people a sports retailing experience unlike any other. We’ll provide you with compensation and benefits that are just as impressive.
$$$
Competitive Pay
flex
Schedules
pay
Pay Day. Your Way.
daily
25%
Store Discount
up to
ALL TEAMMATES RECEIVE
- Competitive Pay
- Professional Training Programs
- Performance-Based Pay Increases
- Teammate-Only Discounts & Sales
- DailyPay – Pay day your way
SALARIED & FULL-TIME HOURLY TEAMMATES ARE ELIGIBLE FOR
PART-TIME HOURLY TEAMMATES ARE ELIGIBLE FOR
BE PART OF OUR IMMERSIVE STORE EXPERIENCE
FPO – We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.

BE PART OF OUR IMMERSIVE STORE EXPERIENCE
FPO – We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.
People swing arms.
They pretend to swing golf clubs.
They hit on a driving range.
A man putts into a glass cup. Text, Golf Galaxy.
SPEAKER: We are a special breed driven by something altogether different, the belief that one day every last second of work will have been worth it. Because we all know one thing, inside every golfer, is a better one.
[UPBEAT MUSIC]
EXPLORE A NEW OUTDOOR STORE EXPERIENCE
We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.

EXPLORE A NEW OUTDOOR STORE EXPERIENCE
We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.
People swing arms.
They pretend to swing golf clubs.
They hit on a driving range.
A man putts into a glass cup. Text, Golf Galaxy.
DICK’S Sporting Goods introduces Public Lands!
(SPEECH)
[SQUEAL]
(DESCRIPTION)
A storefront with a giant wooden sign atop stone brick pillars that reads, Public Lands. A bicyclist pops a wheelie out front.
(SPEECH)
SPEAKER: Welcome to the new outdoors.
[WHOOSH]
(DESCRIPTION)
Pushing open the front doors. A sprawling store inside with a giant yellow logo consisting of three swooshing lines meeting at the top. A sign reads, We exist to celebrate and protect public lands for all. A series of arrows point to different sections. Bike, camp, fish, hike, paddle, run, climb.
(SPEECH)
Your adventure out there begins in here.
[LIVELY MUSIC]
(DESCRIPTION)
A row of kayaks and paddles stacked along a rack.
(SPEECH)
Introducing Public Lands,
(DESCRIPTION)
A hat atop luggage with Yeti logos. A wall of bicycles.
(SPEECH)
A new kind of outdoor store that empowers everyone to get outside, with the latest gear, services, and workshops.
(DESCRIPTION)
People sit around tents with lights and lanterns lit up on and around them in a darkened store. An employee tells camp stories to a crowd of kids. A boy hands a man a lantern to hang from the top of a tent.
(SPEECH)
Whether you’re a seasoned pro or just beginning your journey into the outdoors, Public Lands invites you to gear up and get out there.
(DESCRIPTION)
Text, Apply Today. Public Lands. Join us. Public Lands Jobs dot com.
pull back the curtain
Take a look inside Moosejaw! Don’t worry, we won’t bite.

pull back the curtain
Take a look inside Moosejaw! Don’t worry, we won’t bite.
People swing arms.
They pretend to swing golf clubs.
They hit on a driving range.
A man putts into a glass cup. Text, Golf Galaxy.
SPEAKER: We are a special breed driven by something altogether different, the belief that one day every last second of work will have been worth it. Because we all know one thing, inside every golfer, is a better one.
[UPBEAT MUSIC]
BE PART OF OUR IMMERSIVE STORE EXPERIENCE
FPO – We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.

BE PART OF OUR IMMERSIVE STORE EXPERIENCE
FPO – We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands.
People swing arms.
They pretend to swing golf clubs.
They hit on a driving range.
A man putts into a glass cup. Text, Golf Galaxy.
(SPEECH)
[UPBEAT MUSIC]
(DESCRIPTION)
A drone shot swoops over an empty parking lot into the front doors of a Dick’s Sporting Goods, House of Sport, store.
Text, Live Your Passion For Sports.
The baseball and softball sections. The shoe section.
Text, Build Stronger Communities Through Sport.
The camping and hiking section. The health & wellness section next to a climbing wall.
Text, Share An Immersive Sports Experience.
A Hoka shoe section. A women’s clothing section. House of Skates section.
Text, Enjoy Daily pay – Pay Day Your Way.
A climbing wall is in the store’s center. A putting green lined with test putters.
Text, Up To 25% Store Discount. Join Our Team. Every Season Starts At Dick’s Sporting Goods. House of Sport. Join Our Team. www.DICKS.com/jobs.
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SEE WHAT IT’S LIKE TO WORK IN OUR DISTRIBUTION CENTERS
[MUSIC PLAYING] JAMAL: Our job is, we’re going to be gathering the freight and sending it to our stores.
KYLEN: We got all these boxes coming in from multiple areas.
TYSON: Heavy boxes, light boxes.
JASON: Some of the boxes that we deal with, I mean, they’re not light.
BLAIR: We’ll take cartons off the conveyor belt, and then we’ll put them on the skids, make sure they’re stacked to a T.
JAMAL: We just take those boxes and stack them up to the best of our ability and get ’em on out.
JASON: I kind of have a brain for like, Tetris, and I like doing that with the boxes in the trailers.
DESIREE: You start to pull boxes off the lane and you scan them and start putting the amount that needs to go to that certain store. And once you have a full box, you push it off and it goes off to shipping.
JITENDER: This process keeps repeating all day.
DESIREE: Your day will go by fast when you’re busy.
JITENDER: We work as a team, so that we can provide the best service to the customers and to the stores.
DAVID: My role here at Dick’s is basically to pull the heavy stuff off, like treadmills, ellipticals, weight sets, stuff like that.
PABLO: I’ll go into the storage racks that we have, and using different equipment, such as a reach truck or an order picker, I will pick them to be sent to each individual store.
DAVID: It’s actually pretty fun, because you’re never really dealing with the same product every day.
JIMMY: To drive equipment, you gotta be certified by one of our trainers.
PABLO: Here at the DC we actually provide training. You would learn how to drive the equipment.
JOE: They have great benefits, the insurance is great. Vacation time. The pay is actually a lot better than most places start out.
DESIREE: There are a lot of opportunities for overtime, so if you ever need the extra cash.
TYSON: They treat you really well here, to be honest.
AARON: It says they care about their teammates and they care about the morale here.
MATERIAL HANDLER
[UPBEAT MUSIC] JAMAL: So the thing I like most about the material handler role, specifically, is I get paid to work out. It’s awesome.
TYSON: There’s a lot of hard work that goes into the job– the heavy boxes, light boxes.
JAMAL: This is not an easy job. You will work. You will sweat.
KYLEN: We get all these boxes coming in from multiple areas. We just take those boxes and stack them up to the best of our ability and get them on out.
JASON: I kind of have a brain for Tetris. And I like doing that with the boxes and the trailers.
BLAIR: You need to be on your feet for a long period of time. I do 10-hour shifts, and that’s a long time to be on your feet.
COLE: The thing I like best about the job is that it’s a fast-paced environment, and that helps with getting through 10-hour shifts, and it doesn’t really feel like 10 hours whenever you’ve always got something to do.
TYSON: I do like working the 4/10s. The 4/10s are pretty nice when you do get the Friday off.
JAMAL: I will never turn down a three-day weekend. It makes your day great.
KYLEN: I work weekend shift. And it is 12 hours on Friday, Saturday, and Sunday. So while you do miss out on some weekend stuff, you do get four days off. And it’s a pretty good trade-off.
BLAIR: So I work second shift, which is 4:45 to 3:30 in the morning. So I have to get my body used to that 10-hour shift at night. So now I’m a little night owl. [LAUGHING]
COLE: The overtime opportunities are amazing here, so if you need extra money, you can always come and get it.
TYSON: You do get a day off. They make you take a day off. You don’t work seven days a week.
AARON: It says they care about their teammates. And they care about the morale here.
TYSON: There’s always opportunities to try different departments out of this warehouse if you want to try something out.
BLAIR: They’ll ask us if we want to learn something new.
JAMAL: It’s not a situation where you feel like you’re kind of stuck where you are.
TYSON: They treat you real well here, to be honest.
JASON: I really like working here a lot. It’s unlike any other warehouse experience I’ve been to.
[MUSIC PLAYING]
PROCESSING
[MUSIC PLAYING] SPEAKER 1: The stores, the athletes can go in and buy the product that they need. But in order for them to do that, the DC has to make sure they get that product out to the stores. So that’s why it is very important for us to put the right product in the boxes.
SPEAKER 2: To be the best processor, you have to focus so that the right product and item shipped goes to the right store and customers.
SPEAKER 1: You start to pull boxes off the lane. And you scan them. And start putting the amount that needs to go to that certain store. And once you have a full box, you push it off. And it goes off to shipping.
SPEAKER 2: This process keeps repeating all day.
SPEAKER 1: Your day will go by fast when you’re busy.
SPEAKER 2: All the employees are very friendly and we work as a team so that we can provide a best service to the customers and to the stores.
SPEAKER 1: I work 10 hours during the day, Monday through Thursday. So I enjoy my three day weekends that I get. It’s really nice. Better than too.
SPEAKER 2: I am an accounting student. So I like a weekend shift days. Because in a week, I get that time to finish my assignment, take my classes.
SPEAKER 1: There are a lot of opportunities for overtime. So if you ever need the extra cash.
SPEAKER 2: I got a lot of overtime here. So I don’t have to look after a secondary job. It’s just an easygoing place to work at.
[MUSIC PLAYING]
[MUSIC FADING OUT]
SPECIALIZED EQUIPMENT OPERATOR
[MUSIC PLAYING] JOE: Our goal here is to make sure the customers are happy. So we have to make sure the product that we send out is in the best shape that we can get it through the building.
DAVID: My role here at DICK’S is basically, to pull the heavy stuff off like treadmills, ellipticals, weight sets, stuff like that.
PABLO: I’ll go into the storage racks that we have and using different equipment such as a reach truck or an order picker, I will pick them to be sent to each individual store.
DAVID: It’s actually pretty fun because you’re never really dealing with the same product every day.
JIMMY: To drive equipment you’ve got to be certified by one of our trainers.
PABLO: Here at the DC we actually provide training. You would learn how to drive the equipment, such as anything ranging from a reach truck, order picker, clamp truck or any pallet rider of any size.
JOE: I work four days a week, Monday through Thursday, 10 hours a day. Gives me my 40 hours. Gives me Friday, Saturday, and Sunday off, which gives me more time with my family on a three day weekend versus a two day weekend.
PABLO: I work the weekend shift, which allows me to be a full time student Monday through Thursday and not lose out on the benefits that a full time job provides.
DAVID: Once you get into the flow of your job you are going to have a blast here.
PABLO: I definitely think you should come in with an open mind and be ready to work.
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NEW OPPORTUNITIES COMING SOON!
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NEW OPPORTUNITIES COMING SOON!
Join our talent community to be the first to know about additional opportunities.
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