In work and in life. On the field, the court or the ice. Nothing wins like a commitment to excellence, to your team and your goals. At DICK’S Sporting Goods, it’s this kind of thinking that inspires our mission to be the #1 choice for athletes and sports enthusiasts like you.
The Product Manager of Cart Creation is responsible for leading and managing a specific set of Product(s) for Dick’s Sporting Goods under the eCommerce domain. This role focuses on delivering customer value, driving sales, and business outcomes through continuous improvement and delivery of quality products. Managing your Product requires you to work cross-functionally, communicate up and down the organization, and work closely with your engineers, designers and business partners.
The Cart Creation Product Team is accountable from the moment our Athletes view their Cart to when they start Checkout. This team is accountable for moving Athletes into the checkout funnel to complete their transaction. They are charged with the overall cart experience including display of product details pricing and promotions; applying promotions; delivery selections; enabling the Athlete experience to engage with new payment methods for express checkout; and abandon cart strategies.
As the Product Manager on this Product Team, you are responsible for defining and establishing a comprehensive product vision, strategy, roadmap for your portfolio of high value/complex products within a modern development environment. You are the “voice of the product” empathizing with customers, stakeholders and reviewing data to ensure customer and stakeholder needs are incorporated into and prioritized within the roadmap, directed by data and results. Requires a driven, strategic and tactical mindset; highly motivated and accountable to deliver outstanding product experiences that achieve enterprise KPIs, including revenue, conversion and customer satisfaction.
This role interacts with all functional areas of the company including UX/UI Design, Engineering, Executive Management and Business stakeholders (Site Merchandising, Content, Marketing, Fulfillment, Pricing & Promotions, Compliance, Legal, IT Security, Customer Service, etc.) This is a unique role that brings cohesion and coordination to enterprise initiatives by blending strategy and tactics to achieve business results. You must work strategically, driving ideas for growth and new opportunities, while tactically solving customer and business problems that exist in existing products or by creating new products.
Job Duties & Responsibilities
Strategy & Planning
Product Strategy & Roadmap – You own the vision, strategy and roadmap for your Product. Must be able to distill the “fire hose” of insights, data, and requests into an actionable roadmap inclusive of customer and business partners needs to build both incremental and innovative experiences for your customers. Ensures that value is delivered early, often, and in-sync with customer goals.
Customer Value & Business Outcomes – Ensures a business outcome is achieved and customers receive a product that provides value, whether it’s an MVP or mature product with a new feature. Goes above and beyond defining and delivering. Requires a solid understanding of the inter-relations of our business – financial, marketing, sales, legal, partnerships, customer service, stores, technical capabilities, user experience.
Know Your Business – Accountable for results. Whether that is maximizing metrics, managing expectations, addressing customer feedback, or prioritizing the backlog. Knowing your numbers, competitors, who is doing what, the next big thing, suggesting innovative ideas to POC and constantly striving to increase revenue and conversion are primary responsibilities for your role. You will provide regular reporting to executive management along with strategies to constantly improve the numbers, hit revenue goals, and maximize return on investment.
Product Decisions – you will be called upon to make tough decisions, whether it is a go/no-go decision, balancing risks versus reward, pros/cons, dependencies, cost/benefit analysis, or ROI of resource investment. You must stand behind your decision with facts and data. Must be able to recognize when to change course and reverse a decision, subscribing to the philosophy of learning fast, and moving on.
Delivery & Execution
Features – creates accurate user stories and prioritizes the backlog; working with the team to groom, refine, and ultimately deliver the feature.
Ceremonies – Participates in standups, planning sessions, demos, and retrospectives. Fosters team collaboration, co-creation, and open communication.
Testing and Research – Formulates hypothesis to A/B test, prototype, or research, continually refining the product until desired outcome is achieved. Ensures successful tests are translated into new site features.
Vendors – Accountable for the day to day interaction and management of any vendor partners for your product, regularly holding business reviews, monitoring SLAs, managing RFPs, participating in contract negotiations and managing budgets for those services.
Change Influencer – Acts as an agent of change within your team, organization, and leading to embrace new methodologies, processes, efficiencies and challenging the status quo. Constantly pushing and asking why even if it’s to Senior Executives. You must be a strong communicator and partner, capable of influencing a team of designers, developers, stakeholders, and executives to achieve value early and often.
Alignment – You must evangelize your roadmap and gain alignment with all team members stakeholders, and partners; distilling complex technical concepts into plain language for stakeholders, and advocate for the customer. Ensuring alignment across your group and the Product organization.
Partnering – Partners with business and technology stakeholders to define and ensure successful delivery of our consumer and associate facing Commerce experiences. Manages stakeholder expectations and provides education to requestors on prioritization, ROI, and roadmap.
3 – 5 Years
2-5 years with relevant education linked to PM or 7+ years without relevant education linked to PM
Ecommerce or relevant experience, prefer product management or digital strategy with retail, mobile or enterprise commerce platforms.
Proficiency in Microsoft Office Suite
Knowledge, Skills & Abilities
Proven track record of delivering world-class product and experiences.
Capable of quickly establishing and fostering partnerships with executives and other stakeholders in a highly cross-functional, matrixed organization.
Experience with Agile methodologies (epics, features, stories,), modern software development practices (test driven development, paired programming, continuous deployment), and tools (Jira, Pivotal).
Demonstrated ability to manage multiple products, and shifting priorities through effective planning, prioritization, delegation and coordination across teams and vendors.
Technology, we use it in our lives every day. It’s part of who we are and how we communicate. Everyone knows the technology helps make our lives easier, but how is it making our lives happier? That’s where we come in. At DICK’S Sporting Goods, we are changing the way we think about develop and deliver technology to the world. And we’ve never been more excited. We are building balanced teams of designers, product managers and engineers in a challenging, supportive environment where the power of their opinion truly matters. We are pushing the boundaries of what we think we can achieve and then making it reality. There is nothing more fulfilling than seeing your passion and hard work making a difference in people’s lives every day. That’s why we are developing technology so you can spend less time on logistics and more time where it matters most. We take pride in seeing the positive impact our technology has on a daily basis for both our teammates and athletes. Because, at DICK’S Sporting Goods, we care about creating happy humans – inside and out.