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Brand: Public Lands

Role: General Manager - Public Lands

Location: Woodbury MN

City, State: Woodbury, Minnesota

Job Area: Full time

Job ID: 202410598

Job Category: Store Management

General Manager - Public Lands
Woodbury, Minnesota

At Public Lands you can turn your passion for the outdoors into a career. Our mission is to celebrate and protect our public lands, ensuring everyone can explore our great outdoors.

We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. On our team, everyone plays a critical role providing genuine, helpful, and friendly service to equip explorers of all levels for their next adventure outdoors.

If you are ready to make a difference and take the next step in your career, apply to join our team today!


Public Lands is seeking a passionate, people-first store leader to oversee store operations in our Woodbury, MN location.

The ideal candidate for the role is a purpose driven business leader, one who creates results by staying true to our values, our mission, and our commitment to protecting public lands.The General Manager will act as the face of the Public Lands brand to our community and will be a brand advocate.We are looking for an experienced retail leader who can connect with our customers, inspire our teammates, and empower our communities to get outside.

  • Responsible for meeting budgets in the areas of sales, expense, all Profit & Loss (P&L) categories, metrics, and overall store contribution.Drives the overall financial performance of the store by utilizing reporting tools and implementing strategies/tactics designed to improve store performance.

  • Actively monitor and assess the competitive landscape.Develop strategies to take advantage of opportunities and overcome potential gaps.Leverage relationships with leadership across field, DC and corporate to implement strategies.

  • Make decisions, rooted in data, to drive sales, profitability, and inventory productivity.Monitor results closely and adjust as needed to ensure success.

  • Act with purpose in all decision making.Demonstrate commitment to sustainability, conservation, access, and equity when developing strategies.

  • Relentlessly focus on developing and maintaining a culture where discussion about environmental issues, public lands protection and opening the outdoors to all is not only taking place but is prioritized.

  • Partner closely with the Community Manager to develop strategies to engage with local community groups, non-profits, and grassroots organizations to establish and enhance the Public Lands brand.

  • Act as the face of the brand with local organizations, advocacy groups and public sector by demonstrating activism and commitment to expand access to the outdoors and protect local green spaces.Align local strategies with the larger brand objectives and take action.

  • Manage relationships with local and national vendors to expand the reach and mission of the Public Lands brand.

  • Develop and maintain a culture within the store where teammates always act with a customer first point of view.Lead through example and demonstrate service standards, authentic relationship building and a commitment to exceed the customer’s expectations.

  • Ensure the on-going training and development of teammates to elevate the customer experience.Teach the basics, then coach, mentor and inspire through actions.Hold the team accountable to deliver.

  • Partner with internal partners in learning to continuously expand the product knowledge of teammates.Create engaging experiences and content that drive retention of product features & benefits.

  • Work collaboratively with the Visual, In Store Environment and Marketing teams to create product storytelling and visually unique experiences that enhance the overall store atmosphere.

  • Ensure compliance and adherence to policies and procedures, standards and practices, and company directives.

  • Develop written operating plans to plan, organize and control the operational workload for the store.Manage execution responsibilities and workload of direct/indirect reports (teams of 50+) to achieve business results, a high-level of customer satisfaction and operational deliverables on time and with quality.

  • Partner with Loss Prevention and HR to identify trends within the location and develop strategies to mitigate risk, shrink and teammate turnover.Implement strategies to protect company assets through relentless improvement.

  • Effectively plan for and manage the store labor process.Ensure appropriate distribution of labor hours to maximize ROI and ensure customer satisfaction.

  • Engage regularly with HR Partner to manage all talent related activities within the store.Leverage the relationship to drive succession and workforce planning, development activities, employee relations concerns and performance management.

  • Build a high performing team.Provide direct/indirect reports with timely and regular feedback to support teammate development, growth in role and job satisfaction.Recognize and reward good performance and address poor performance.

  • Drive the talent selection process in alignment with the company’s talent philosophy for all open positions; this includes reviewing resumes, interviewing, and making hiring decisions.Ensure all hires are appropriately trained and on-boarded.

  • Demonstrate a high level of passion and commitment to enhancing the overall teammate experience by displaying integrity, inclusion, and empowering direct/indirect reports to be their best.

  • Display a commitment to creating a work environment where inclusion and diversity are paramount to success.Create a store environment where all teammates and customer feel welcome, included, and respected.



  • Bachelor’s degree in Business, Management, Communications or related area or 5+ years of relevant Store Leadership experience

  • 5+ years of retail/hospitality/customer service experience in a fast-paced environment, 3+ years of retail management experience

  • True passion for the outdoors and getting others outside.

  • Knowledge of issues pertaining to the environment and public lands, or willingness to learn

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