Local Marketing Specialist - House of Sport
Buffalo, New York

House of Sport by DICK'S Sporting Goods is more than just a store. It is a destination, an experience, a place where athletes can experiment and play. A retail store devoted to sport where our community can gather and be inspired. We are fundamentally changing retail by elevating these experiences, delivering first in class service, obsessing over our athletes, inspiring our teammates, and challenging retail norms.

We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping athletes to achieve their dreams.

If you are ready to obsess over the athlete and make a difference in your community, apply to join our team today!

OVERVIEW:

Job Duties & Responsibilities

Partnership, Sponsorship and Activation planning

• Develop and foster strong relationships that make an impact in the community, drive company initiatives and awareness of the House of Sport brand pillars assortment, experience, service, and community.

• Serve as a resource to local athletes in our areas, supporting active lifestyle, athletics, education, and community programming.

• Supports local partners through sponsorships that drive full-funnel value via awareness, engagement, traffic, and sales.

• Accountable for management and tracking of all sponsorship agreements and asset distribution using software program.

• Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize the ROI.

• Develop one-of-a-king strategies for in-store events and in-market activations that ladder to key moments for the brand.

• Accountable for managing local budget and related expenses.

Local Marketing Capabilities

• Develops and activate local marketing outreach strategies to drive incremental awareness and acquisition.

• Provide consistent and robust market intel to drive future strategies while serving as Marketing representative on Store Leadership team, led by the HOS Executive Director, to support local business goals

• Supports creation of event activation assets for store placements and on Gametime scheduling platform

• Manages and monitors customer outreach via reservations scheduling tool inbox

Event / Program Execution

• Supports execution of all House of Sport marketing activities, vendor events, and other related initiatives as needed.

• Serve as cross-functional liaison between House of Sport, CSC and external partners to ensure best-in-class execution of programs from concept to conclusion.

• Responsible for content capture of owned events for use on national social handles and other O&O channels

• Evaluate qualitatively and quantitatively each, report learnings, and proactively suggest enhanced measures of success.

Donations and Giving

• Serve as local representative for The DICK'S Sporting Goods Foundation, community giving and charitable programs.

• Manage local grant program to impact HOS community through equipment donations, community grants, and other programming

• Leverage, evaluate and fulfill Dick's Sporting Goods donations requests from your local community

Miscellaneous

• Deliver level of excellence and professionalism across all efforts. Be a face of our brand for House of Sport.

• Manage Local Marketing Budget for designated HOS location, ensuring cost-effectiveness and ROI

• Deliver seamless communication and collaboration across teams.

• Develop relationships with vendors, sales reps, and service organizations that do business with our company.

QUALIFICATIONS:

• Bachelor's Degree 4-year college degree in Marketing, Advertising, Business Administration or Communications

• 1-3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.

• Possess a valid driver's license

• Successfully pass comprehensive criminal background and motor vehicle checks

• Excellent interpersonal and team building skills

• Ability to multi-task and work independently in a fast-paced environment.

• Flexible availability in work schedule including some nights, weekends and holidays. Some travel within territory required.

VIRTUAL REQUIREMENTS:

At DICK'S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidate during any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!

Targeted Pay Range: $47,300.00 - $78,900.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.

Based on the location of the House of Sport, you may be required to submit relevant state mandated clearances to supervise minors.