Omni-Channel Insights Analyst
Coraopolis, Pennsylvania
At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world's greatest sports team, apply to join our team today!
OVERVIEW:
Job Duties & Responsibilities
Utilize multiple shopper and athlete experience measurement resources, platforms and methods to understand customer experience themes and drivers that include but are not limited to:
Represent the "voice of consumer/athlete" through thoughtful data collection, insightful observations and careful analysis
Design and optimize shopper/athlete experience surveys & performance dashboards
Support customer satisfaction and Net Promoter System tracking and analysis
Partner with technology and omni-channel leaders to launch expanded platform capabilities and survey experiences that drive user engagement
Leverage competitive tracking data and external vendor research platforms to triangulate insights with internal data
Proactively support voice of athlete insight discovery and socialization throughout the enterprise:
Leverage text analytics data and insights measurement that support actionable performance
Support qualitative and quantitative experience measurement platforms to understand drivers of shopper trip missions, channel experience and correlation to complimentary enterprise KPIs
Support the launch and sustainment of experience measurement as a complimentary enterprise KPI
Support cross-functional leaders and partners to uncover omni and channel/region specific opportunities within the athlete journey
Develop project pipeline and milestones in partnership with team
Ensure project timetables and logistics are effectively managed, communicated to, and coordinated with all appropriate parties
Build and maintain relationships with external vendors and internal partners
Synthesize, summarize, and share shopper and athlete insights:
Work with team to analyze large collections of data into impactful insights that drive strategy and decision making through clear and concise storytelling
Leverage and integrate multiple primary experience measurement data sources into a single recommendation on a research topic
Apply various methods to independently analyze and interpret data to identify actionable insights
Understand overall business needs, as well as individual parts of processes and department functions
QUALIFICATIONS:
Bachelor's Degree Preferably in business, market research, or a related field
1-3 years experience in Market Research, Marketing Analytics, Customer Satisfaction, Customer Experience, Strategy, Innovation
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VIRTUAL REQUIREMENTS:
At DICK'S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
To ensure a smooth and secure experience, please note the following:
Cameras must be on during all virtual interviews.
AI tools are not permitted to be used by the candidate during any part of the interview process.
Offers are contingent upon a satisfactory background check which may include ID verification.
If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!