Senior Director - Product & Design - Marketing & Media Technology (REMOTE)
Remote
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
The Marketing & Media Technology team at DSG Tech is reshaping the way Dick’s Sporting Goods engages with our Athletes and Teammates across their journey in sport. Driving new ways to better know and speak to them through content and personalization capabilities, to our differentiated loyalty strategy and platform, to our expansion into retail media – the Marketing & Media portfolio is at the core of Dick’s Sporting Goods transformation.
The Senior Director, Product & Design for Marketing & Media Technology is an inspiring product leader and an experienced and dynamic practitioner, driving the vision for several pillars of our omni-channel transformation and experience. This leader will guide a diverse team of 25+ product and design teammates across 12+ product teams, collaborate across technology, marketing and loyalty operations, and partner with business units across categories and channels to deliver outstanding product experiences for our Athletes and productivity for our business.
To be successful as a leader in the Athlete Product & Design organization, the Sr. Director will bring an Athlete-centric approach, continuously seeking to understand and exceed our customer’s – both internal and external – expectations. With capabilities that come to life across categories and channels, the ideal candidate must have a strong ability to partner and manage change, cultivate champions and foster an environment of trust to achieve end-to-end results which often require operational alignment and activation. As we are in the midst of our transformation, we are looking for a highly-motivated and accountable product leader, with the ability to elevate your team and capable of rolling up your sleeves to solution alongside them . This role requires the leader to exhibit balance, exploring ideas for growth and new opportunities, while recognizing the need to solve for customer and business problems in the moment.
The future is bright in Marketing & Media, and only getting brighter, with a truly transformative portfolio of strategic programs – from innovative approaches to personal shopping and service, to new rewards and tracking platforms to motivate athletes, to generative AI creative and content capabilities, and a high-growth media business, DSG Tech is the place to be.
If this sounds like a fit, we invite you to join us on our journey to reshape the future of retail and sports.
Job Duties & Responsibilities:
Strategy & Planning
Product Strategy & Roadmap - You own the vision, strategy, and roadmap for your area of focus. Must be able to distill the “fire hose” of insights, data, and requests into an actionable vision inclusive of customer and business partners needs to build both incremental and innovative experiences for your customers, ensuring that value is delivered early, often, and in-sync with customer goals. You are responsible for prioritizing features to support the enterprise cross-functional roadmap across all product groups. This will also require saying up to date on industry trends and best practices in data and analytics and incorporating them into the strategy and execution.
Customer Value & Business Outcomes – Ensures a business outcome is achieved and customers receive a product that provides value, whether it’s an MVP or mature product with a new feature. Goes above and beyond defining and delivering. Requires a solid understanding of the inter-relations of our business – financial, marketing, sales, legal, partnerships, customer service, stores, technical capabilities, user experience.
Know Your Business – Accountable for results. Whether that is maximizing metrics, managing expectations, addressing customer feedback, or prioritizing the backlog. Knowing your numbers, competitors, who is doing what, the next big thing, suggesting innovative ideas to POC and constantly striving to increase revenue and conversion are primary responsibilities for your role. You will provide regular reporting to executive management along with strategies to constantly improve the numbers, hit revenue goals, and maximize return on investment.
Product Decisions – you will be called upon to make tough decisions, whether it is a go/no-go decision, balancing risks versus reward, pros/cons, dependencies, cost/benefit analysis, or ROI of resource investment. You must stand behind your decision with facts and data. Must be able to recognize when to change course and reverse a decision, subscribing to the philosophy of learning fast, and moving on.
Budget Management – Manage a multimillion-dollar capital and professional services budget; forecasting and creating business cases for additional funding, vendor selection and staff expansion.
Delivery & Execution
Delivery - Lead the development and execution of the Marketing & Media roadmap, inclusive of strategic planning sessions and annual and quarterly planning sessions.
Features – Manage and at times create accurate user stories and prioritizes the backlog; working with the team to groom, refine, and ultimately deliver the feature.
Partner – Be the critical partner across the organization, aligning with key Business stakeholders and roadmaps and KPIs, working with Engineering to ensure that data infrastructure and tools are in place to support data-driven initiatives and linking with Program and Portfolio team to ensure on-time, on-budget delivery against prioritized initiatives.
Ceremonies - Participates in standups, planning sessions, demos, and retrospectives. Fosters team collaboration, co-creation, and open communication.
Testing and Research – Formulates hypothesis to A/B test, prototype, or research, continually refining the product until desired outcome is achieved. Ensures successful tests are translated into new site features.
Vendors - Accountable for the management, selection, budget and oversight of a portfolio of 3rd party vendor partners. Regularly holding business reviews, monitoring SLAs, managing RFPs, negotiating contracts and managing budgets for those services.
People
Change Influencer - Acts as an agent of change within your team, organization, and leading to embrace new methodologies, processes, efficiencies and challenging the status quo. Constantly pushing and asking why even if it’s to Senior Executives. You must be a strong communicator and partner, capable of influencing a team of designers, developers, stakeholders, and executives to achieve value early and often.
Leader – Group product managers control the destiny of Products for the organization. You must evangelize your team’s services and roadmap; distill complex technical concepts into plain language for stakeholders, and advocate for the customer. Ensuring alignment across your group and the Product organization.
Partnering - Partners with business and technology stakeholders to define and ensure successful delivery of our consumer and associate facing Commerce experiences. Manages stakeholder expectations and provides education to requestors on prioritization, ROI, and roadmap.
Staff Management – Lead the team of Product Manager, Designers and Analyst, including setting goals and providing guidance and mentorship
QUALIFICATIONS:
Bachelor's degree in computer science, engineering, business, or a related field; Master's degree preferred.
12+ years of experience in product management, user experience design, and/or technology leadership roles, with a proven track record of delivering successful products and driving business results.
Deep understanding of MarTech technology stack, including personalization and addressable marketing platforms, AdTech stacks powering enterprise and retail media platforms, Loyalty platforms and integrations, and content management, distribution and optimization.
Fluent in Marketing Operations, including campaign, content and asset management and creation, loyalty program activation, personalized programming at a 1:1 scale, and brand/category/product marketing activation.
Experience as a product leader of data domains and products and acting as both end-user of data and platform provider of data to deliver experiences.
Strong leadership and communication skills, with the ability to influence and inspire cross-functional teams and stakeholders at all levels of the organization.
Expertise in agile methodologies, product management best practices, and design thinking principles.
Experience managing and mentoring high-performing teams, fostering collaboration, accountability, and a culture of continuous improvement.
Excellent analytical and problem-solving skills, with the ability to prioritize competing demands and make data-driven decisions.
Passion for innovation and a willingness to challenge the status quo, driving bold ideas and pushing the boundaries of what's possible.
Knowledge of retail technology trends, including point-of-sale systems, inventory management, mobile solutions, digital signage, and customer engagement tools.
Experience working in a fast-paced, dynamic environment with rapidly evolving priorities and requirements.
This is a fully remote position. While this is a fully remote position, you may be expected to travel 15% of the time.
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Targeted Pay Range: $153,700.00 - $285,300.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.