What You’ll Do In This Role
Description
The Senior Digital Marketing Analyst– Strategy & Analytics will use data to help inform tactical and strategic decisions regarding marketing campaigns and spend. The role requires a candidate with a commitment to continued and proactive learning. The Senior analyst will be responsible for independently performing and delivering well-researched analyses, designing, executing, and reporting robust marketing specific tests, being intimately familiar with the nature, characteristics, and caveats related to Dick’s Marketing and Athlete data, and supporting more senior analysts with project level mid-term and long-term analytics work.
Data Analysis
- Proactively leads measurement discussions with a well-reasoned POV, and makes actionable recommendations as to measurement, KPI’s, best practices and potential outcomes and actions related to the business objective.
- Independently uses common tools and platforms (e.g. SQL, GCP, Excel) and/or vendor platforms (Facebook, Instagram, DV360) to query, join, extract, and manipulate raw data from disparate sources to tell a comprehensive story with key insights and recommended actions.
- Acts as a first line resource for more junior analysts, and shows willingness to coach/mentor them.
- Intimately familiar with the marketing plan & budget, and anticipates measurement requests and roadblocks prior to being solicited by the business.
- Integrates channel measurement into a regular cadence with cross functional partners, and delivers analysis and reports in a timely fashion.
- Exhibits a continuous improvement mindset, and proactively ideates and implements initiatives to improve speed of delivery or value of outputs.
- Deliver analysis, insights, and recommendations to technical and non-technical audiences. Deliverables may take the shape of email communications and/or presentations.
Test & Learn
- Designs, executes, analyzes, and reports results of marketing related test initiatives, both at the Store and Athlete level
- Conversant in the principles of test and learn, as the relate to retail & marketing specific use cases.
- Applies standardized & consistent approaches, methodologies, and frameworks from test to test, and is able to clearly document or explain cases in which deviations from the standard.
- Is able to understand, evaluate, and practically apply statistical concepts such as power, sampling, confidence, significance to regular testing, and explain interpretation and nuances as they relate to business decision making.
- Selects the most appropriate statistical toolset for the desired test, such as 3rd party vendor software, RStudio, Excel, etc.
Data & Reporting
- Knows the schemas, characteristics, processes, and caveats of the marketing data used on a daily basis, and is able to explain them in relatable terms to non-technical audiences.
- Provide data guidance to Tech and Product teams, to help shape and inform reporting solutions to meet business user’s needs.
- Be a first line resource for business users, able to answer questions on data interpretation and meaning of results.
What we’re looking for
Qualifications
- Bachelor's Degree in Mathematics, Statistics, or MBA (with Quantitative Analysis focus)
- 3 – 5 Years in CRM / Marketing Analytics experience in a retail or banking environment is strongly preferred
- Proficiency working with / querying relational databases
- SQL, R, Python, SAS, or equivalent
- Strong presentation skills
The target salary range for this position is between $67,100 and $109,000. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.
#LI-CW1
Jobs You May Like
Jobs You May Like
Revolutionizing Golf One Swing At A Time
Take a look at how we’re helping golfers reach an even better golfer within.
People swing arms.
They pretend to swing golf clubs.
They hit on a driving range.
A man putts into a glass cup. Text, Golf Galaxy.
SPEAKER: We are a special breed driven by something altogether different, the belief that one day every last second of work will have been worth it. Because we all know one thing, inside every golfer, is a better one.
[UPBEAT MUSIC]
JOIN OUR TALENT COMMUNITY
Get Into The Swing Of Things At Golf Galaxy.
Join our talent community and discover careers that allow you to share your love for golf like never before.
A WINNING TEAM CULTURE
Discover what it means to grow within an environment that empowers your success.
