we exist to celebrate and protect public lands.
We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands. Our mission grounds us in the communities we serve and drives our commitment to inspire and enable a diverse community of people to experience the profound power of the outdoors, either in their backyards or in our nation’s public lands. We are also committed to our unmatched set of standards for environmental practices.